Objectives:

➢ Enhanced Visibility:
Increase the institution's visibility and recognition at local, national, and international levels.

➢ Positive Brand Building:
Proactively build and maintain a positive and reputable image of the institution.

➢ Effective Communication:
Ensure timely, accurate, and effective communication of institutional news and achievements.

➢ Digital Engagement:
Actively engage with students, alumni, parents, and the public through digital media.

➢ Crisis Communication :
Be prepared to manage communication effectively during any sensitive situation.

➢ Event Publicity :
Maximize coverage and attendance for college events through effective publicity.

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